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Launching InMobi Appographic Targeting™
Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While...
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Ad Club NY Leaders Have Their Say On The Most Important Mobile Trends This Year
Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile...
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Programmatic Buying Channels Demystified
Programmatic buying is now on every brand marketer’s agenda. However, the world of programmatic buying is ever evolving, dynamic, and complex. Brand marketers seek to clearly understand the nuances...
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Sport The Right Messaging This March Madness
Reach the right user, with Bluekai segments on InMobi Exchange. Spring is almost here, though it might not feel like it yet. With spring, comes much awaited March Madness - with office pools and...
View ArticleGDC 2015 Beckons!
It’s official. InMobi or at least the marketing team at InMobi is suffering from a serious case of GDC Fever. Several of us can be found furiously pacing the hallways muttering about to-dos and...
View ArticleInMobi Strategically Partners with MMA
Drum roll, please…. InMobi’s own Stephanie Sarofian has been appointed to the Mobile Marketing Association North American Board! At InMobi, we’re thrilled to have Stephanie represent us and raise the...
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Level-Up : Conversations with Friends & Developers: Episode IV with Cashplay
At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations...
View Article2015 - The Year When Super Bowl Went Super Mobile
Personally speaking, one of the only positives of the holiday season coming to an end is the countdown to Super Bowl Sunday. While the tradition continues, this year will see some critical differences....
View Article5 Ways In Which The World Will Change For App Developers in 2015
While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem...
View Article4 Legal Aspects You Need To Be Aware Of When Developing A Mobile App
App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution...
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11 Tips That Will Increase Your App Retargeting ROI
Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of...
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Level-Up : Conversations with Friends & Developers
At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations...
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Big Games, Small Screens
iPhone 6: $649 Super-awesome iOS fps game: $10.99 Playing BioShock on the bus back home: Priceless. Screenshot of BioShock being played on the iPhone 6 © K2 Studios The August 2014 iOS release of the...
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Launching the InMobi Mobile Tracking & Attribution Partner (MTAP) Program
Whether you are promoting your app on paid channels to drive downloads, or running a retargeting campaign to engage with existing users, you probably understand well the importance of tracking...
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The State of Mobile App Monetization: Health & Fitness Ads Are Star Performers
This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these...
View ArticleLocation-Based Mobile Video Ads Deliver On The Promise Of Engagement And...
Nearly everyone with a smartphone has used the “reminder” feature on the phone at least once. An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie...
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Apps turn (RED) to fight AIDS
World AIDS Day is held on 1st December each year and is an opportunity for people worldwide to unite in the fight against HIV. This year Apple is doing their bit by contributing all proceeds from a...
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Seize the moment #2: Guaranteed outcomes for mobile marketing campaigns
Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobileIs your Brand Marketing strategy truly “consumer first”?More than anything else,...
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Level-Up : Conversations with Friends & Developers
At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations...
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Keeping Up With The Kardashians: In The Mobile Ad World!
The Kardashians are certainly keeping it up in the mobile gaming world. Earning $700K a day, Kim Kardashian: Hollywood (KKH) runs on the classic social mechanic of role-playing. With virtual Kim...
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